Change Management Methods for Healthcare Providers
By: Marjorie Green & Mischa Dick; Six Sigma Systems, Inc.
Today healthcare providers are under a constant stream of attacks from legislation, litigation, competition, payers and patients alike. The industry that once was based on a cost plus foundation has found itself at the center of a firestorm of public controversy which is forcing a change in the way healthcare is practiced. The pathway through the challenges will be made more difficult by ongoing changes from the above elements. Learning to operate in a more patient friendly and efficient manner in the midst of change seems like an impossible dream, but other industries have learned not only to adapt but to thrive in the midst of change. The same methods and tools that they have used successfully are being introduced into healthcare at a rapid rate. This article will explain some of the successful change methodologies that have been used to improve the operational and financial performance of businesses and that are arriving on the healthcare scene.
Before explaining some of the methodologies and their history it is important to consider the most valuable asset a leader has available to them as they begin to lead change. Many leaders talk about how important their “team” or “people” are and how they are the most valuable asset. These approaches are centered on developing and leveraging each and every person every day to create a nimble organization that is capable of meeting the demands of a dynamic marketplace. Many healthcare providers have not made an investment in their people. They have invested in IT and other capital equipment but they have not developed a team of people to make the most of the resources at hand. This approach to doing business changes that. It puts the investment squarely in the team of people that touch patients, physicians and payers everyday. If this team is not strong your results will not be strong. If this team is not focused on achieving the same outcomes the outcomes will not be achieved. The approaches we discuss here will explain how to engage the organization at all levels to focus on improving the patient experience and the operational and financial performance of the business.
The key to success in any change program is leadership. If leadership does not adopt disciplined behaviors that all of the following methodologies require and expect the same from their organization, the tools and methods will not stick, instead the corporate immune system will have survived to become stronger. If leadership instead stays focused throughout some of the friction that will be caused by making changes, the culture will change and the corporate immune system will have been weakened. The organization will be a more capable organization. Many leaders go into an improvement program thinking that everyone will be happy and “buy in” to the changes. Nothing could be further from the truth. Change is difficult because people have been promoted by being “good” in the existing system. Thus there is a vested interest at many levels of the organization to keep the existing system in tact regardless of what is being said. With that in mind we will look at some of the principles and methodologies available on a factual basis. We will answer some common questions and attempt to clarify some of the misconceptions we run across when talking with healthcare providers. The following programs are not pills or silver bullets that will cure all ills; they are instead lifestyle changes that will help a beleaguered industry, that all of us depend on, fight back and win.
Six Sigma
Six Sigma has gained much attention in recent years. The methodology
was originally used primarily on manufacturing defects. In the past
few years companies have begun to apply it to business and service
processes. One common misconception is that six sigma is simply a
measurement. While it can be used as a measure of quality, it is in
fact much greater than that as we will show. Another misconception
is that it was “invented” by General Electric. It was not. Its’
roots can be traced back many years but the term “Six Sigma” was
coined by Motorola to mean a level of perfection equal to 3.4 parts
per million defective. The people who were trained and practiced the
skills to improve processes were dubbed “Black Belts” because of the
disciplined and rigorous approach they used to solve problems. This
disciplined approach has numerous versions available in the market
place but the most widely recognized is DMAIC:
D – Define
the problem
M – Measure the inputs and the outputs
A – Analyze the process using various techniques that include
statistical tools to relate the inputs to the outputs using data
I – Improve the process by using information from the analysis
to change inputs that will improve the outputs
C – Control by continuing to monitor the process so that if
problems occur they are addressed quickly
These steps to
problem solving are taught in addition to tools that are helpful at
each step. Some examples of the tools taught are:
- Process
Mapping
- Failure
Modes and Effects Analysis (FMEA)
- Basic Data
Analysis
- Statistical
Process Control (SPC)
Six Sigma is
generally taught at various levels of the organization including:
- Executive
- Champion
- Managers
- Black Belts
- Green Belts
A good six sigma
program will require all Black Belt and Green Belt candidates to
work on and complete projects that have a demonstrated business
impact. Many courses have evolved over the years that are based
primarily on class work and tests with little attention to project
work. This is a clear violation of the tenants of the approach.
Originally the intent was to be trained by and to practice the
skills under a master level person who had multiple successful
projects to their credit until a person’s skills were developed.
This has fallen by the wayside in recent years in many companies.
Since projects
are the foundation for results, much attention should be given to
the selection of projects and the deployment of resources on them.
There are two primary ways of doing this. The first is to train a
large number of people to go after a lot of “small”
intra-departmental projects. The idea being that many small changes
add up to large results. In a non-manufacturing process this is a
highly debatable topic. By and large the process foundations are
such that small changes will yield small results at best and
commonly sub-optimize the entire process. The second approach is the
strategic project which takes a large project and assigns a cross
functional team to fixing it end to end. Examples include revenue
cycle, supplies management, etc. These require more resources and
more change but the results can be huge. In addition, this structure
allows you to incorporate principles from other areas that can
increase the results tremendously.
Six
Sigma provides a disciplined method and tools (including
statistical) for eliminating errors in a process. Local
results can be achieved quickly, larger systemic changes
take longer.
Lean & Toyota
Production System
Lean principles have helped many organizations become more
streamlined over the years. The company most famous for being “lean”
is Toyota. Toyota has been benchmarked and is still considered one
of the most effective companies in the world. Lean focuses on
removing waste. The seven types of waste attacked are:
- Waste of
Overproduction
- Waste of
Inventory
- Waste of
Rework/Rejects
- Waste of
Motion
- Waste of
Processing
- Waste of
Waiting
- Waste of
Transport
By identifying and
attacking these types of waste the organization becomes “leaner” as
the waste slow processes down and consumes valuable resources. A
good lean program will also address work management methods which
can be substantially different in a service environment compared to
a manufacturing environment. Work management addresses how patients,
information and material will be “managed” throughout the system.
Toyota has made work management models a cornerstone to their
success. Examples of tools taught in lean are:
- Value
Stream Mapping
- Work
Management Methods
- 5S
- Cell Layout
Lean
& Toyota Production Systems focus on eliminating waste and
developing better work management methods which are a
cornerstone to an efficient business. Results typically take
longer and happen across the entire process.
Kaizen
Kaizens have not yet hit healthcare with much force, which is
surprising since there is an opportunity for rapid improvement from
this method. Kaizen is a Japanese word meaning “continuous
improvement” but in the US it has become a 1-week hard hitting
process that rapidly creates change in a local area. Examples
include an admitting area, medical records processing, patient
financial services, pre-registration or a clinical area. The goal of
a kaizen event is to change the process in such a way that people
cannot go back to the old way of doing business. The elements
addressed in a kaizen are:
- Errors
- Flow
-
Measurements
- Process
Management
The focus of the
event is on the working team and building a team structure that will
focus on the same metrics and goals and have tools to conduct better
problem solving as a group. This approach has driven a great deal of
success in targeted areas and involves the people actively working
in the process. Kaizen activity has a dramatic impact on the culture
of a local area. After a kaizen the foundation exists to drive
continuous improvement in the process and the motivation and culture
to do so has been generated. Business leaders generally like this
approach because they can see tangible change quickly.
Kaizens are useful for implementation of larger scale
improvement and for driving smaller local change quickly.
Results are achieved in 5 days and change is typically
visible.
Performance
Management
Performance Management is a management system that provides
measurements on the key performance areas of the organizational.
Metrics are usually designed in areas of:
The metrics are
then deployed through the organization in such a way that they are
not transformed or “chopped” up any more than absolutely necessary.
This keeps everyone in the organization focused on the same
outcomes. In addition to the measurements, there is a standard
approach to closing performance gaps using facts and data. This
approach is known as “Management by Fact” or MBF. MBF uses a cause
and effect logic to break apart the reasons why a goal is not being
met and applies actions derived using sound data analysis. It is
useful in that it helps leaders prioritize issues to make better
decisions around resource allocation.
Performance Management provides a standard measurement
system across the organization and a method for managing
gaps with data analysis and facts. This provides the
motivation to make change sustainable.
Summary
In response to
increasing pressures, the healthcare industry is rapidly adopting
methods and tools that have been successfully used in other
industries. These methods and tools develop healthcare associates to
drive process changes thus improving the performance of the
organization. Methods that are being deployed in healthcare are:
- Six Sigma
- Lean &
Toyota Production Systems
- Kaizen
- Performance
Management
For case
studies, follow the links below:
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